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Why Dash Process

An honest account of what we do.

We are an independent sales organisation. That is a specific role with specific limits, and knowing them tells you what to expect from us — and what you should be sceptical of when any ISO tells you otherwise.

Who does what

Four parties, and only one of them approves you.

Merchants are routinely sold the impression that the ISO makes the decision. It does not, and an ISO that implies it does is setting up a conversation that ends badly.
You
Sell something, take cards, carry the commercial risk of your own business.
Dash Process (ISO)
Prepare and place your file, negotiate terms, configure the gateway, manage the relationship. We do not underwrite you and we never hold your money.
Acquiring bank
Makes the credit decision, carries the chargeback liability, sets the reserve, and settles funds to your account.
Card networks
Set interchange, publish the rules, run the monitoring programmes and the dispute process.

What you can hold us to

Six commitments, none of them a statistic.

We tell you no early

If your vertical has no route right now, you hear it on the first call. A processor that collects your documents before checking whether a bank writes your category is wasting the only thing you cannot get back.

Terms in writing before signature

Rate, caps, reserve rate, reserve term, funding schedule, and the conditions for changing any of them. Not a rate sheet with an asterisk.

Redundancy is the default, not an upsell

In restricted verticals accounts close because banks exit categories. A second MID at a second sponsor bank is the only protection against that, so we structure for it from the start.

One account manager, named

The person who takes your file to the bank is the person you call when a batch does not fund. Not a queue and not a rotating pool.

We explain the mechanics you will live with

Reserves, ratio thresholds, monitoring programmes and interchange qualification are the things that actually determine what processing costs you. They are documented here, in public, before you are a customer.

No published rate we cannot honour

There is no headline percentage anywhere on this site. Restricted-vertical pricing is set at underwriting against your file, and a teaser rate you will never be offered is a bait, not a quote.

What we will not claim

The figures we are not publishing, and why.

Every competitor page in this industry carries an approval rate and a turnaround time. Ours does not. This is the register of what is missing and what would have to be true for it to appear.
Approval rate
blocked
No approval-rate figure is published anywhere on this site until it can be sourced from real submission data.
Underwriting turnaround
blocked
Turnaround varies by vertical and acquirer. No single figure is honest.
Number of banking relationships
blocked
Countable, but the count moves. Supply a figure and the date it was true.
Gateway uptime
attributable
If quoted, it must be attributed to the gateway provider and never phrased as ours.
Effective processing rates
blocked
Set at underwriting per merchant. A published rate anchors merchants on a number a restricted MCC will not be offered.
Chargeback representment win rate
blocked
Varies by reason code and vertical. Only quotable with the denominator attached.

When a figure is confirmed with a source and a date, it appears — with the source and the date attached. Until then the slot stays empty, because an empty slot beats a number that has to be walked back on a sales call.

A processor that will not put the reserve rate, the volume cap and the termination clause in front of you before signature has already answered your question about them.

The one piece of advice on this site that costs us money

Tell us what you sell.

Before anything sensitive changes hands, we will tell you whether a route exists for your vertical, roughly what shape it takes, and what underwriting will ask you for.